Makes › Optimal Energy South Africa › Joule (2012) · Prototype · Visionary project · 2008–2012

Optimal Energy
Joule (2012)

South African electric city car developed by Optimal Energy; prototypes were built and shown but the project stopped before series production.

Still being researched: identification guide, full specifications. Everything shown is checked against the cited sources. Know more? Send us a source.

Optimal Energy Joule (2012) (Wikimedia Commons search)
Optimal Energy Joule (2012) (Wikimedia Commons search)
Photo: Rutger van der Maar · CC BY 2.0
?ProductionNot yet verified
0Chassis documentedin this archive
?SurvivingNot yet verified
Contents
  1. 01Overview
  2. 02Production & history
  3. 03Specifications
  4. 04Colours & options
  5. 05Individual cars
  6. 06Reference

01Overview

At a glance

Built
Not yet verified
Years
2008–2012
Engine
Electric motor on the front wheels, or individual motors on the rear or all four wheels (options described in 2008)
Power
Not yet verified
Top speed
134 km/hFactory: 83 mph · converted
Body
Not yet verified
Designer
Not yet verified
In this archive
Not yet verified
Surviving
Not yet verified

Sources and any conflicting figures are in the sections below.

Why it matters

The Joule was the first electric passenger car developed in South Africa, a locally engineered drivetrain and battery system from a start-up founded in 2005. Running cars were displayed at two international motor shows and driven by journalists, so the project got well beyond renderings. It is a record of how far a small national venture got towards a series-built electric car.

How rare is it?

Six separate kinds of rarity – never combined into one number.

Model rarityNot yet assessed Production figure not yet verified.
Specification rarityNot yet assessed
Colour rarityNot yet assessed
Individual rarityNot yet assessed
Historical rarityNot yet assessed
Survival rarityNot yet assessed

Each kind of rarity is rated separately and never combined.

Photos

Exterior, interior and detail photos with their licences.

02Production & history

Production

Every figure says what it counts.

No production figures recorded yet.

History

Optimal Energy was founded in 2005 in Cape Town and revealed the Joule at the Paris show in 2008, where it attracted wide attention. It was shown again at Geneva in 2010. At that time the company said it planned a factory for 50 000 cars a year, with sales starting in 2013 and a price of R240 000 to R280 000 before battery lease.

CAR magazine tested the Joule in early 2011 and was impressed by its drivetrain and packaging. Funding arrived slowly, however, and in June 2012 the board, with its shareholders the Industrial Development Corporation and the Technology Innovation Agency, decided to close the company after a proposed e-bus project could not be funded. The Joule therefore never entered series production.

Variants

How each version differs from the standard Joule (2012).

No variants documented yet. Have a source? Contribute it.

03Specifications

Technical specifications

Engine

Engine familyNot yet verified
Engine codeNot yet verified
LayoutElectric motor on the front wheels, or individual motors on the rear or all four wheels (options described in 2008)1 Independently researchedPress description of the 2008 launch car; not confirmed by the maker or a registry.
DisplacementNot yet verified
BoreNot yet verified
StrokeNot yet verified
Compression ratioNot yet verified
Fuel systemNot yet verified
PowerNot yet verified
Power atNot yet verified
TorqueNot yet verified

Transmission & drivetrain

GearboxNot yet verified
GearsNot yet verified
Driven wheelsNot yet verified

Chassis, body & dimensions

ChassisNot yet verified
Front suspensionNot yet verified
Rear suspensionNot yet verified
BrakesNot yet verified
SteeringNot yet verified
Body constructionNot yet verified
WheelbaseNot yet verified
LengthNot yet verified
WidthNot yet verified
HeightNot yet verified
Front trackNot yet verified
Rear trackNot yet verified
Kerb weightNot yet verified
Dry weightNot yet verified

Performance

Maximum speed 134 km/hFactory: 83 mph · converted1 Independently researchedPress figure from the 2008 launch coverage; not confirmed by the maker or a registry.
0–100 km/hNot yet verified
0–60 mph 4.8 s1 Independently researchedSame 2008 press coverage; not confirmed by the maker or a registry.
Fuel tankNot yet verified

“Not yet verified” means no source has been checked for that value yet. Nothing is estimated to fill a gap.

04Colours & options

Factory colours & interiors

Original paint and trim, with the number of cars in each where a source gives it.

Not yet documented. Have a source? Contribute it.

Factory options & codes

Codes are shown exactly as written by the manufacturer.

Not yet documented. Have a source? Contribute it.

05Individual cars

Chassis register

Every documented car, with its colours, history and where it is now. Open a row for the full record. Known chassis are not automatically authenticated originals.

Not yet documented. Have a source? Contribute it.

Competition history

Every race result of the individual cars, in date order. Click a chassis number to open its full record in the register.

Not yet documented. Have a source? Contribute it.

Auction & sale history

Documented public sales of the individual cars. Click a chassis number to open its full record in the register.

Not yet documented. Have a source? Contribute it.

See one in person

Museums where an example of this car can be seen.

No example is documented on public display yet. Have a source? Contribute it.

06Reference

Identification guide

How to tell an original from a replica or later conversion.

Not yet documented. Have a source? Contribute it.

Sources

Each number links to the exact facts it supports.

  1. 1
    South African Electric Car the Crown Joule of Paris Auto Show Level C WIRED · 2008-10-10
    • an electric motor turning the front wheels
    • the car's top speed is only 83 mph
    • a 0-60 time of 4.8 seconds
    Accessed 2026-11-13