Makes › Willoughby · Coachbuilder (carrozzeria) – bodies, not complete cars · United States United States

Willoughby

Willoughby was a coachbuilder in Utica, New York, that specialised in chauffeur-driven town cars, landaulets and limousines. It is best remembered for its Lincoln bodies and for Rolls-Royce Springfield coachwork.1

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Key facts

Headquarters
Utica, New York, USA1 Independently researched

History

Willoughby of Utica, New York handcrafted chauffeur-driven town car, landaulet and limousine bodies. It worked in runs of roughly 10 to 50 bodies for luxury makers' custom-body catalogues. Its Lincoln bodies are the best remembered, 852 of them in the 1920s and 1930s, and it built 370 coupe, limousine and town car bodies for Rolls-Royce Springfield Ghosts. Smaller runs went to Cadillac, Franklin, Pierce-Arrow, Peerless, Lozier, Cole and Packard.

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Sources

Each number links to the exact facts it supports.

  1. 1
    Willoughby to be featured topic at Saratoga Automobile Museum lecture Level C Old Cars Weekly
    • based in Utica, New York
    • company history
    Accessed 2026-11-13